![]() ![]() ![]() They win the game with like a Michael Jordan-level action - they’re playing Valorant, they get an ace, they kill everybody, they win the game. Let’s say Ninja or a pro gamer buys a skin for their character and they play in a world championship with it. Some people like to use this example, like “oh it’s a digital Mona Lisa.” Maybe in some cases yeah, but just imagine this if you can. You can create and sell something, and every time it resells, I can take a small percentage and everyone who’s in touch with it or sold it, all our names are associated with that item. What do you think is the core value of owning an NFT that separates it from accessing the material through other channels or platforms? “In you don’t need trust, you can just look at the chain.”Īs NFT is a relatively new concept, many fans might find it hard to see why they’d spend a significant amount of money on a piece of art or music that they could then stream for free on Spotify or YouTube. All these labels and publishers, and I said, “I want to debut this as an NFT” and they said, “how are we going to do this?” But we made it happen. I wrote the song with UPSAHL and Samantha Ronson and Pete Nappi, and Sam and Pete are on Disney, so it’s like Universal, Disney and Warner Records and so on. So on my song it’s me, iann dior and UPSAHL. It was actually the first major-label NFT, at least that any of our labels have dealt with. I am a part of it already, so I want to represent. I could see the trend is going towards this direction and everybody’s going to be talking about this. To me, this felt like introducing the fans to the subject was important to me. I had a Fort Minor song called “Welcome” that was one of the first 360° videos, and I did it because YouTube had just turned on 360°, so I thought “now’s the moment to go after this.” We’ve debuted Linkin Park stuff with games, special digital releases and things like that. I like to play around and debut stuff with new technology or ideas if I can. I wanted to do something special and different. You’ve now become the one of the first artists to debut a single in the form of an NFT auction. But there’s others! I’ll probably do stuff on Nifty or other platforms in the future. I felt like Zora was the closest thing to that Web 3.0 promise, and that’s why I minted with them. The difference between Web 2.0 and Web 3.0 - one of the primary differences that we’re all looking for is they don’t want a platform, say Facebook, standing between the creator and the fan and monetizing that relationship. If you want to do anything in NFTs, you’ve got to start somewhere, and I felt like they were a good starting point because their perspective on it was a little less like a platform. I feel like their approach was the way that I wanted to do things. And then a friend of mine who goes by the name RAC - he’s like an expert in the space - he introduced me to the dudes from Zora, and I liked their style. I bought a few different coins, and I just watched them, paid attention. I’ll go on Robinhood and buy one share of something just to have it and watch it, for it to be on my radar and be invested that way. I collected crypto enough to get a sense of it, just to watch it. How did you first get introduced to the world of NFTs and what draws you to it? Shinoda shares with HYPEBEAST what draws him towards NFTs, accessible ways for the online community to participate, his road to “Happy Endings” and an open invitation to our readers to join him on his creative journey.Įarlier this year you sold your first piece “One Hundredth Stream” on Zora, and you followed that up with another debut of your single “Happy Endings” as an NFT on the platform. Joined by UPSAHL and iann dior, the two-time Grammy winner recently debuted his latest single “Happy Endings” in the form of an NFT, which have become the talk of the town in recent months.īut while many still struggle to see the appeal in this novel technology, Shinoda understands NFTs for what they are or rather, should be: a revolutionary concept of ownership that not only benefits the collector but also protects the creative behind the work in ways that traditional media distribution has failed to achieve. But his talents extend far beyond the arts, often reflected in his vision and curiosity within the technological realm. Between Linkin Park, Fort Minor, his own solo projects and his graphic design work, Mike Shinoda has always been a creative force to be reckoned with.
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